The Italian job
One great thing about running an on-line business is the potential to have anybody from pretty much anywhere in the world visiting your shop and placing an order. It just feels great when people thousands of miles away find your products exciting enough to actually want to have them shipped over from another corner of the globe.
One of Caradiaz's international orders last year came from Italy. It was a straight forward order for a Tawy necklace so we checked the item as usual, packed it and sent it. When the customer received the parcel, she sent us a rather nice email telling us how pleased she was with the necklace, the packaging and how quickly she had received it. She then went on to mention that she was actually an independent writer who had been commissioned a book/guide on internet shops worldwide by a major Italian publisher and she'd like to include us in it.
We were completely taken by surprised but absolutely delighted, of course, to receive such praise and be one of the chosen companies for the book. Most of these shopping guides are just sheer advertising paid for by the on-line companies appearing in them. But this time it was a genuine, first-hand recommendation from someone who had actually used our website and made a purchase.
So we would like to say 'grazie mille' to author Paola Cicuttini for the vote of confidence.

was published in October 2007
by Arnoldo Mondadori Editore S.p.A. Milano
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30/04/08 09:33:57 pm, 